The COVID-19 emergency has undoubtedly had a strong impact on the real estate sector. Here I told you how and why the typical buyer of second and third homes has changed and how much my luxury home staging service (here an insight) is important for the market, especially in this moment.

Buyers change as well as approach and purchase methods! The desire to invest in brick stands and grows, together with the will to have a second or third house in the countryside. The first step of research and selection generally takes place on the web – hence the need to offer valued and staged properties on the market, in which home staging acts as an emotional lever and becomes a tactical tool. And then?

The difficulty or impossibility of moving from one country to another and within the same state has imposed, accelerating its implementation, the need for virtual tours able to make buyers live the visit experience (here an insight to the “virtual sales” by Great Estate Immobiliare).

Thanks to the skills acquired it is in fact possible to have a 360 ° view of a property, in all its environments, having the opportunity to “wander” around the house and submerged in every aspect. Be careful though! The virtual tour, without an emotional set and a carefully set up and valued property, loses its effectiveness!

What if the house in question is already beautiful as it is? Home Staging is still useful because:

# it helps defending the price

# increases the perception of value

# generates an emotion that positively affects the consistency of the purchase offer

I like to underline how the word “crisis”, from the Greek “krísis”, means “choice”, “decision”. An etymology that has a positive nuance in it: every moment of “crisis” can turn out into an opportunity and a step forward to improvement. For me it means offering increasingly advanced and performing tools that, anticipating developments in the real estate market, lead to real results: my luxury home staging service for properties for sale and rentals is the real added value!