Extra-hotel tourism is growing in Italy and the trump card is investing in a ‘home stager’, a professional figure who is able to give a brand new look to your property and thus entice tourists. “Extra hotel accommodation is increasing in the spotlight and represents a driving force for tourism in our country and an important opportunity to make real properties stand still on the market. It is time to be aware of this and to bring professionalism to the sector”, says Fosca de Luca and Michela Galletti, president and vice-president of the national association Home Staging Lovers.

Given the tourist vocation of our country, there are more and more Italian owners who require the intervention of a home stager to attract a specific target. “A professional home stager can transform a property and let it stand out among a myriad of ads; the aim is to grant customers a great and satisfying experience”, explain the HSL association, which will dedicate the next national assembly (scheduled on 25 November in Bologna) to extra hotel accommodation, and which promotes home staging schools in various cities of Italy with specific courses on the subject.

Compared to the traditional staged homes for sale, where the setting up is temporary, in the extra hotel accommodation times and costs are different, but always contained: “As for buildings designed for extra hotel accommodation, both intervention and furnishings are permanent, so the home stager works in order to look for and then submit to the owner a list of features that will give a more attractive look to the property”, add de Luca and Galletti. (Fonte: www.homestaginglovers.it)

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